A single, auditable pipeline that moves a qualified operator from inbound application to launched, KPI-governed territory — with explicit gates, SLA timers, and named owners at every step.
The dealer pipeline is the system of record. No applicant advances without an exit-gate sign-off, and no stage may exceed its SLA without triggering escalation.
Counts populate live from the Certified Network CRM once the dealer is granted portal access.
Each gate has a named owner, a hard SLA, and explicit exit criteria. Gates cannot be skipped, and time spent in-stage is reported to network leadership weekly.
Inbound dealer applicant is scored against territory map, agency relationships, crew capacity, and balance-sheet posture.
Exit Criteria
Gate
Gate A — Fit Confirmed
SLA Timer
48 hours
Owner
Network Development
Structured operator interview, reference checks with prior specifying agencies, and credit / bonding review.
Exit Criteria
Gate
Gate B — Operator Verified
SLA Timer
10 business days
Owner
Network Development + Finance
Protected geography, performance covenants, and lifecycle commitments are issued, negotiated, and counter-signed.
Exit Criteria
Gate
Gate C — Agreement Executed
SLA Timer
15 business days
Owner
Legal + Network Development
Dealer crews complete the Stonix application certification across HA, MR3, and ER7 systems with field-witnessed install.
Exit Criteria
Gate
Gate D — Crew Certified
SLA Timer
21 calendar days
Owner
Technical Services
Co-branded marketing package activated, logistics lane opened, and first three agency specification pursuits logged in CRM.
Exit Criteria
Gate
Gate E — First Spec Pursued
SLA Timer
30 calendar days
Owner
Dealer + Network Development
Dealer transitions to ongoing KPI review against territory plan: spec pursuits, conversion, lifecycle deployments, agency NPS.
Exit Criteria
Gate
Gate F — Network Member in Good Standing
SLA Timer
Quarterly reviews
Owner
Network Operations
Every SLA timer below is enforced inside the Certified Network CRM. Breach triggers an automatic escalation to Network Operations and a documented remediation plan.
Two consecutive SLA breaches at the same gate require executive review before the applicant may continue through the pipeline.
Qualified operators with existing agency relationships and field-crew capacity can begin the intake workflow today. First-touch SLA is four business hours.